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Featured

At Adobe MAX London, Adobe announced significant updates to its Firefly AI platform, introducing advanced models and tools designed to enhance creative workflows across various media types. ​

Key Highlights:

• Firefly Image Model 4 and 4 Ultra:

  • These new models offer improved realism and control, with Image Model 4 Ultra delivering photorealistic images suitable for complex projects. ​

• Firefly Video Model:

  • Now generally available, this model enables users to generate 1080p videos from text prompts, allowing for detailed control over camera angles and motion. ​

• Firefly Boards (Beta):

  • A collaborative moodboarding tool that integrates AI to assist in ideation and concept development. ​

• Mobile App Launch:

  • Adobe announced the upcoming release of the Firefly mobile app for iOS and Android, bringing AI-powered creative tools to mobile devices. ​

• Third-Party Model Integration:

  • Firefly now supports models from partners like OpenAI and Google, providing users with a broader range of creative AI tools. ​

My Take:

Adobe's latest enhancements to the Firefly platform demonstrate a commitment to empowering creators with versatile and accessible AI tools. By integrating advanced models and expanding platform compatibility, Adobe is positioning Firefly as a central hub for AI-assisted creative work. The introduction of mobile capabilities and third-party integrations further solidifies its role in the evolving landscape of digital content creation.​

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